Usually, when one thinks of a company like Dole, bananas and pineapples come to mind. But when they team up with a brand like Marvel, we start to think a bit more epic!
Dole and Marvel have come together to make healthy eating fun and equip parents and other everyday heroes involved in the often-epic daily battles to make better food choices for their families, including a diet rich in fresh fruits and vegetables. Who else but Cap and Iron Man could convince your kids to indulge in a fruit salad?
As global leaders committed to heroic living, the two iconic brands have a mission for improving the health of families, inspired by Dole’s multi-year healthy-living initiative with Disney announced in 2016.
This unique collaboration offers families a variety of ways to tell a new healthy-living story. From consumer promotions and in-store activities inspired by Marvel characters and films to character-themed recipes and specially branded DOLE® fruits and vegetables, the goal is to change daily eating habits one meal at a time.
Millions of people benefit from Dole fruits and vegetables and research at the Dole Nutrition Institute (DNI). The Marvel Check program is a quick and easy way for parents and families to identify healthier food options. Together, the two brands seek to do even more by combining the power of the Marvel universe with Dole’s nutrition expertise to make a lasting impact for families in the U.S. and around the world.
Keep an eye out in grocery and retail locations nationwide for fresh produce and other in-store activities featuring the latest Marvel characters. Plus, we’ll be sharing more on this partnership including fun stuff for families and easy to make recipes!